I came across one great post by Kevin Anderson on some of the common webmasters mistakes, that lead to non-earning money via Google Adsense. You can read the full article at selfseo.com, and here's the summary i made of it.
TOP 5 REASONS MANY ADSENSE SITES DON'T MAKE MONEY:
1. There are no good keywords on the site.
2. The site doesn’t provide a good niche.
3. The site owner doesn’t maintain or update their site.
4. Some website owners don’t provide the full attention to their Adsense sites.
5. Many webmasters have failed to devout time and research to their Adsense site.
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